
Strategy7 min read
The ideal five-page website for a local business
A practical five-page website structure for local businesses, covering the homepage, services, about, proof, contact, conversion paths, and common variations.
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Clear, practical guidance on website strategy, design, development, SEO, content, and ongoing management for business owners and teams.

A practical five-page website structure for local businesses, covering the homepage, services, about, proof, contact, conversion paths, and common variations.
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A practical local SEO system connecting service pages, location information, reviews, Google Business Profile, structured data, and conversion tracking.
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How to recognise when an outdated business website needs structural, visual, content, performance, accessibility, or conversion improvements.
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