Dorobanti Media blog

Articles and guides about websites, apps, and your online presence.

Clear, practical guidance on website strategy, design, development, SEO, content, and ongoing management for business owners and teams.

Top-down campaign planning table with a measured conversion path, a steel ruler, and a controlled stack of budget tokens

Visibility24 August 202613 min read

Google Ads Without Guesswork: Measurement First, Budget Second

A practical guide to conversion tracking, campaign choice, consent, landing pages, experiments, and controlling Google Ads spend with better evidence.

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Operations manager seen from behind reviewing a city map with location pins, storefront photographs, and tablet

Visibility1 June 20266 min read

How to plan a website for a business with multiple locations

Plan a multi-location website with useful local pages, accurate data, search visibility, clear routing, ownership, analytics, and a scalable publishing model.

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Two colleagues seen from behind comparing parallel website layouts in a hotel lounge

Visibility11 May 20267 min read

Bilingual business websites: when Romanian and English are worth it

When a Romanian business benefits from an English website version, how to plan translation, URLs, hreflang, content ownership, SEO, and long-term maintenance.

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