Strategy7 min read
The ideal five-page website for a local business
A practical five-page website structure for local businesses, covering the homepage, services, about, proof, contact, conversion paths, and common variations.
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Practical digital guidance
Build with clarity.
Practical guidance on strategy, design, engineering, visibility, and trust for people deciding what to build next.
Visibility7 min read
Local SEO: how your website and Google Business Profile work together
A practical local SEO system connecting service pages, location information, reviews, Google Business Profile, structured data, and conversion tracking.
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Design & UX7 min read
12 signs your business website needs a redesign
How to recognise when an outdated business website needs structural, visual, content, performance, accessibility, or conversion improvements.
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