Vior

Vior is a beauty salon located on Bulevardul Primăverii no. 39, Bucharest, offering a complete range of treatments. Vior is the result of merging Le Boudoir and Enjoy Bali brands, combining beauty services with wellness and massage specialty. For this project, we completed a full rebranding and development of a multilingual website.

We created Vior's identity by uniting two existing brands - Le Boudoir and Enjoy Bali - into a single coherent identity. The new design reflects a modern and minimalist aesthetic, with neutral tones and a clean approach that corresponds to contemporary beauty salon standards.

Business cards that reflect Vior salon's premium positioning. The design uses quality materials and elegant typography, in accordance with the salon's high standards.

Visualizations showing how Vior's identity is applied on different media - from logo and business cards to website. The mockups demonstrate consistent design application across all branding elements.

Complete guide for Vior's visual identity. The brandbook includes specifications for logo, colors, typography, and all visual elements necessary for consistent brand application.

Detailed study presenting the development process, decisions made, and results of the Vior project - from salon rebranding to website development.